I’ve always been a big fan of imperfection. Maybe it’s because I’m a visual artist, but I’ve always been drawn to those things that are not perfect. While imperfection might immediately make you think of damaged inventory and lost sales, I want to challenge that opinion with a different perspective. Creating intentional imperfections will help you differentiate your brand among competitors and ultimately grow your business.
The handmade market is constantly evolving and expanding, which means it’s becoming increasingly more difficult to distinguish your brand from the competition.
The handmade market is constantly evolving and expanding, which means it’s becoming increasingly more difficult to distinguish your brand from the competition. It’s predicted that by 2020, consumers will spend $126 billion on handmade goods. This means there are more products on the market than ever before and because of this, it can be hard to stand out.
The handmade market is becoming more competitive and saturated. With so many new people entering into the industry every year and so many more products available for purchase, this means that businesses are competing for attention in order to make sales and survive in an oversaturated marketplace where buyers are easily distracted by other options just around the corner or online at their fingertips!
While imperfection might immediately make you think of damaged inventory and lost sales, I want to challenge that opinion with a different perspective.
Here’s the thing: imperfection is a natural part of the handmade process. Like it or not, your products will have flaws and you can’t always control that. A professional seamstress I know used to say that “imperfections are what make things beautiful” – and she used to tell me this every time I was upset because my first sewing project wasn’t perfect.
Even if you don’t agree with her sentiment (and I’m still not sure how much I do), there are other reasons why imperfection is worth celebrating! One reason is that it shows customers you’re human – after all, humans are naturally imperfect! We all make mistakes; we all have our own style and aesthetic; we all want different things from our lives. By showing customers how much work goes into making their purchase, they’ll appreciate where their item came from even more than they would otherwise – which means they’re more likely to share it with friends who also love unique creations!
Creating intentional imperfections will help you differentiate your brand among competitors.
Imperfection can create a unique look that will set you apart from the crowd.
In our busy world, it’s important to differentiate yourself from competitors by standing out. Using imperfection to create a signature look for your brand is one way to do that. Your customers will remember your company because of its unique style, not just because it offers the best product or service in your industry. Creating intentional imperfections also allows you to show off who you are as an individual—and that can make all the difference when trying to connect with potential customers on social media or in person at an event like SXSW Interactive!
A little bit of imperfection can do a whole lot of good.
There’s nothing like an imperfection to make a product more appealing. It adds value, character, and personality. It shows that you care about your work, and it shows that you are human.
A little bit of imperfection can do a whole lot of good.
Conclusion
The handmade market is constantly evolving and expanding, which means it’s becoming increasingly more difficult to distinguish your brand from the competition. While imperfection might immediately make you think of damaged inventory and lost sales, I want to challenge that opinion with a different perspective. Creating intentional imperfections will help you differentiate your brand among competitors. Reach out to Gemixx | Bespoke Housewares to see how we harness the beauty of imperfections.
